As Art Director & Editorial Manager, I led all content and creative strategies for Hermanas. I was responsible for the startup’s content strategy, development, production, distribution, and monetization for multiplatform distribution across the global, regional, and country levels.

I directed all photography and visual campaigns, and pitched, edited, wrote, and published multiple editorial features a week. Led all content and editorial meetings, plus oversaw asset management, photography shoots, and post-production before publishing.

We were able to build, engage, and expand Hermana’s audience, increasing the community by 50% after launching a global MVP.