As a Creative Director for DJS for Climate and Greenpeace, I directed creative strategy for large-scale, multichannel global campaigns as well as local, targeted initiatives, making sure the brand would show up authentically and impactfully on- and offline.

I creatively directed the Greenpeace x Climate Soundtrack campaign from ideation to execution, expanding its reach to over 35 countries and engaging thousands in climate activism, pushing for crucial policy changes.

In collaboration with the creative team, I was responsible for creating and overseeing all visuals. I played a key role in shaping the brand’s image, defining creative concepts for campaigns, and producing visual assets (photos, videos) for all communication channels.

I also led the Earth Night campaign in collaboration with the Bye Bye Plastic Foundation, harnessing the power of electronic music and collaborating with global DJs and musicians, collectively reaching an audience of over 800K followers. This initiative has inspired the music industry and individuals to move away from single-use plastics and reduce carbon emissions through air travel. Over the past three years, Earth Night has saved over 300 kg of plastics and prevented more than 150 flights, resulting in approximately 75 metric tons of CO₂ emissions avoided.

I collaborated closely with marketing, local campaigners, and digital analytics teams to develop creative concepts and managed the production of campaign assets, overseeing both in-house teams and freelance creatives.