Greenpeace x Bye Bye Plastic Foundation
DJs for Climate Action
Greenpeace is a global environmental organization that advocates for solutions to pressing ecological issues through activism, research, and policy change.
DJs for Climate Action is a collective of music industry professionals leveraging their platform to raise awareness and drive action on climate change.
Bye Bye Plastic Foundation is a nonprofit initiative aimed at eliminating single-use plastics within the music and event industry, promoting sustainable alternatives.
As a freelance Creative Director for DJS for Climate and Greenpeace, I direct creative strategy for large-scale, multichannel global campaigns as well as local, targeted initiatives, ensuring cohesive and compelling messaging throughout. Notably, I creatively directed the Greenpeace x Climate Soundtrack campaign from ideation to execution, expanding its reach to over 35 countries and engaging thousands in climate activism, pushing for crucial policy changes.
As a freelance Creative Director for DJS for Climate and Greenpeace, I direct creative strategy for large-scale, multichannel global campaigns as well as local, targeted initiatives, ensuring cohesive and compelling messaging throughout. Notably, I creatively directed the Greenpeace x Climate Soundtrack campaign from ideation to execution, expanding its reach to over 35 countries and engaging thousands in climate activism, pushing for crucial policy changes.
I also lead the Earth Night campaign in collaboration with the Bye Bye Plastic Foundation, harnessing the power of electronic music and collaborating with global DJs and musicians, collectively reaching an audience of over 800K followers. This initiative has inspired the music industry and individuals to move away from single-use plastics and reduce carbon emissions through air travel. Over the past three years, Earth Night has saved over 300 kg of plastics and prevented more than 150 flights, resulting in approximately 75 metric tons of COâ‚‚ emissions avoided.
I collaborate closely with marketing, local campaigners, and digital analytics teams to develop creative concepts that resonate with diverse audiences. I also manage the production of campaign assets, overseeing both in-house teams and freelance creatives to ensure seamless execution.
