In this role, I led Art Direction for the broadcast network and managed photography for NPR and NPR Music: Tiny Desk Concerts. I ensured informative and captivating content, elevated our brand narrative, and collaborated with marketing and sales teams for resonating content that engaged our audience.

I pioneered timeless and timely visual storytelling, boosting user satisfaction and increasing the audience by 11 million in three years.

I developed visual concepts and executed creative ideas for integrated multimedia campaigns across offline and online touchpoints.

I supported the Creative Director to make sure all creative assets were consistent with NPR’s brand identity, values and strategic objectives.

I led and supported the production process by coordinating with external vendors, photographers, and videographers to tell stories that were universal and utterly personal.

Role: Art Director, Direction of Photography.